Heineken a U.S company is launching its latest innovation HEINEKEN 0.0 worldwide. Heineken 0.0 is an alcohol free malt beverage brewed with a unique recipe , containing only 69 calories per bottle. In january , Heineken will introduce Heineken 0.0 ( pronounced zero zero ) nationwide. Heineken the worlds largest brewer first launched beer in Barcelona in May 2017 and since rolled it out in more than 30 countries.
Brand iconic label is turned blue to match colour associated with the alcohol free category globally . Consumers are increasingly shunning beer and instead drinking wine , spirits and hard seltzers , Which they preceive as healthier than beer . others are drinking less and some are dropping alcohol altogether .
Heineken 0.0 is pegged as a premium product and is priced at Rs 70 for 300 ml. Kingfisher Radler costs Rs 45 per 300 ml . Kingfisher Radler is a lemon -based non-alcoholic drink, which united breweries hopes will extend the kingfisher brand to beyond just beer .
Making beer taste good without alcohol is challenging. Fermenting yeast naturally produces alcohol , which helps give beer its flavor . The main technique to make non-alcoholic beer are to prevent yeast from producing alcohol or to remove alcohol at the end. As far the taste is concerned its really close to a good beer .
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